Toy2r

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1 Biography
2 Designed Toy Releases
3 Produced by Toy2r
4 Customs
5 Images
6 External Links

[edit] Biography

Hong Kong-based Toy2R is a designer toy company stretching the boundaries between product design, art and graphics founded by Raymond Choy in 1995. Among the earliest companies to develop designer toys, instilling contemporary designer art into the vinyl toy market.

Choy spent over 10 years as an employee of an American footwear company. During his tenure there, he developed skills in general business operation, especially quality control. Following his dream of combining his hobby with his career, Choy pursued a business degree and studied design, working all the while.

After much research and planning, he opened a toy store in 1995. Four years later, Choy observed a recent trend in collectible toys, now known as designer toys, specifically urban vinyl movement of toy design. He decided to put all his funds into the development of a vinyl figure, intended more as art than as a plaything. He called this figure the Toyer.

The Toyer design, which resembles a simplified human form with a head that resembles a cartoon skull, became his first trademark. The commercial response to this figure led to support from artists and designers all over the world, and enabled his next endeavor, the Qee figure.

In 2001, Choy designed a series of figures originally intended for use as keychains, and named it the Qee Keychain Collection. The Qee figure is noteworthy for being one of the most easily recognized designer toys. Toy2R has collaborated with artists and designers from all over the world. Toy2R continues to grow, its creations available in concept stores, galleries and museums worldwide.