Maywa Denki
Contents
Biography
Maywa Denki is an art unit produced by Nobumichi Tosa. It was named after the company that his father used to run in bygone days. Its unique style is indicated by a term he uses: for example, each piece of Maywa Denki's work is called "a product" and a live performance or exhibition is held as "a product demonstration." The products produced so far include "NAKI Series" (fish-motif nonsense machines), "Tsukuba Series" (original musical instruments), and "Edelweiss" (flower-motif objet d'art).
Although Maywa Denki is known and appreciated as an artist, his promotion strategies are full of variety: exhibition, live stages, performances, producing music, videos, writing, merchandising toys, stationery, and electric devices. As Nobumichi is still looking for a new scheme for a different approach to the public, Maywa Denki now in earnest begins to extend its activities to overseas, holding exhibitions in Europe (Paris, London) and selling Na-Cord in the United States in 2001. Maywa Denki was organized in 1993 as an art unit of two brothers, Masamichi and Nobumichi Tosa.
