Toby HK

Biography

Toby Yeung – creator

A native Hong Kong-based artist with an international sense; a designer with a blend of skills in graphic, illustration, characters and figure design; a multitasking man having a well-balanced path of design between professional and individual pursuits.

Graduated from the design school, Toby started his career as a graphic designer in the advertising agencies where he developed his own philosophy in design and demonstrated his creative sense and talents, earning him several 4As awards with his creative projects at the company. Being the Creative Director of SHE.com and now MINDstyle, he further proves his strengths and abilities in this field. He was recently awarded "40 Under 40" by Perspective Magazine - given to the 40 "most influential and outstanding designers in Greater China"

In order to live out his philosophy in design – to arouse public awareness of world’s social problems with design as the tool, he has his artworks and ideas published in the name of tobyHK, which has gained him worldwide attention and brought him to another level. His creation is not limited to any forms, which can be graphics, illustrations, characters, and figures and so on, providing him with unlimited opportunities to explore and expose to different collaboration events with renowned brands like DISNEY, BMW, STARBUCKS, CIAK, L’OREAL, VANS, Quiksilver etc. Owing to his achievement, he has also been invited for international exhibitions, such as the latest roving show “70/80 Hong Kong New Designers Exhibition” organized by China Academy of Art, featuring 14 other young and talented artists born and raised in Hong Kong.