9Brand
From Vinyl Creep
Contents
Biography
9brand is a design team in Japan that develops products with interesting fabrics. They assemble these fabrics in new and interesting ways. The name "9brand" is pronounced 'KYU-JIRUSHI' in Japanese. '9brand' benefits from the number 9 which bestows special luck according to the wisdom of the East. The design team of 9brand is Keita & Naoyo Seto. The concept for their product lines is "Evolution and Roots". Spiritualistic philosophical ideas are the basis for their work. Universal and eternal questions such as "Who are we?". They have a strong belief in eternal questions being explored through creativity.
The company has now been renamed "Seto".
