Stikfas
Contents
Biography
STIKFAS™ has come a long way. From a brief concept inside founder Ban Y J's sketch book, it is now the brand that has defined a new genre in toys with the concept of Action Figure Kits.
The debut of STIKFAS™ was through a successful co-branding in 2001 with the world's leading computer game publisher, Electronic Arts. This collaboration provided a proof of concept and Stikfas Pte. Ltd. was incorporated in August. Work begun on the first mass production model of the STIKFAS™ Action Figure Kit, which was made available to public through online sales at www.stikfas.com in December 2001.
From 2002 to 2004, STIKFAS™ was licensed to international toy giant Hasbro® Inc and this move saw a significant increase in its product range, distribution network as well as market recognition. During this period, STIKFAS™ has been the awarded the title of "Best Original Concept" in "Best of the Best 2002" by Wizard's Toyfare magazine, the industry's leading publication. That year, STIKFAS™ came in second for "Most Fun and Innovative Toy" in a consumer's poll by Toyshop Magazine, a revoluntionary achievement for a simple plastic toy to earn its place in a category dominated by high tech electronic toy items.
STIKFAS™ debut in Japan in the fall of 2003 under the distribution of Tomy Direct Co., Ltd. In February 2005, the very first comprehensive fan book about STIKFAS™, its products and the people in the company, was published by Hobby Japan, the nation's leading hobby magazine since 1969. This publication reinforced the cult status that STIKFAS™ has in Japan.
From a close group of friends led by the vision of one to turn an idea into a product, Stikfas Pte Ltd is now a company driven principally by the human factor and a unique corporate culture. And this drive is not just in growing the STIKFAS™ range of products, but also in developing more viable ideas for the creative industry, expanding in brands and intellectual property contents. Still, behind the facade of business and brands, the engine of creativity can only be driven by the minds that fuel it. This is a belief that has laid the foundation of our corporate culture and will pave the way for our tomorrow. And our work with the local institutions will enable us to reach out to young talents in Singapore. A field can only grow when there are thriving generations of people to till its grounds. And we hope our work today will ensure that there is a more vibrant future for Singaporean creative talents in the international arena.
