Kawaii UK Limited

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Kawaii UK was founded in 2003 and had its first retailer UK designer toy store in Edinburgh, Scotland. The concept of Kawaii UK was to promote the distribution of imported Asian toys and American toys that had already received strong acclamation in their native territories, to other interested consumers existing in the UK and Europe. Like all business emerge we started a product range that varied between Japanese fancy stationery, gifts, and anime toy memorabilia. While not long after we evolved to a funkier approach and melded en vogue figurines with the next revolution of Hip Hop and Urban fashion that expanded into clothing as – well.